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Employability, Careers and Placements: Market and Industry Information

Market and industry information

Key questions to ask:

  1. Is there a market research report for this company’s markets ? See Mintel
  2. What are their products? Who uses them? Who are they aimed at? Who else makes them? Could anyone else use them?
  3. What are the general conditions of the market? 
  4. Is there a SWOT or PESTLE analysis available? Could you do one?

Searching for subject related journal articles

Databases are simply collections of journals searchable from one search box. They enable you to find good quality subject-specific research and journal articles on a topic. Listed below are some useful business databases (you will need your Single Sign On username and password to access them). 

A guide is also available for you to view/download that illustrates how to search databases effectively. 

You can use Library Search to find journal articles as this will search the vast majority of the content we subscribe to. If you find that this method produces too much information, you may wish to use the subject-specific databases to perform a more targeted literature search.  

Below are some more databases that you may find useful in your research

Undergraduate students in their 3rd/4th year and all postgraduate students and staff can request journal articles that DMU does not have access to through our inter-library loan (ILL) service (subject to copyright/publisher permissions). Click on the link below to access the ILL guide: 

Inter Library Loan Guide

Economic and business context

Economic and business context

  • Are there any major issues/events/discoveries affecting their market now, in the future or in the recent past?
  • Use professional/trade/business journals to inform your awareness of the company’s operating environment.
  • Use Trade and industry news, search this using Business Source Complete or ABI Inform.
  • Use Business pages of the broadsheets especially the Financial Times to keep up with what is happening in the business world.
  • Use Mintel and Statista to give market context, innovations, consumers and competitors

BBC business news

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