Campaign is one of the world's leading business media brands serving the marketing, advertising and media communities. Campaign is a globally-networked franchise providing real-time news and analysis by expert commentators from around the world.
When accessing this site off campus, you are required to register using your DMU email address. From the publication homepage, click on the Register link and follow the prompts to complete the registration process to access content on the platform. There is guidance on how to register with the Campaign journal site on the library website.
Detailed market research reports on a wide range of UK market sectors. Also includes information on demographics and trend drivers.
Please note: you may not reproduce or otherwise use the Mintel website or any information therein as an input for any artificial intelligence system ("AI system").
Market research resource including several series of reports: Market Intelligence, Leisure Intelligence, Retail Intelligence, Financial Intelligence, Library specials and Industrial reports. There is also a database specialising in marketing news.
Statista is a global business data platform. The resource includes insights and facts across 600 industries and 50+ countries. Use it for market, company and country research topics.
An advertising archive containing over 4.5 million adverts across all types of media. Search by company, brand or sector, or for specific platforms such as TV, press, direct mail, outdoor, internet, online video, cinema or radio.
World Advertising Research Centre's Advertising and Knowledge Database is a collection of case studies and articles on advertising, marketing and media activity. It includes trend analysis, research reports and strategic marketing guidance.
If you are looking for a specific journal title on WARC, please use the Advanced Search options to locate it. You can then select Research Papers to view a list of the journals available through WARC.
Forecasting and trend analysis for style, fashion and design; includes fashion image library and online space for personal creative development.
Insight provides market intelligence and analysis of trends in consumer attitudes, marketing, retail experience and innovation.
Lifestyle & Interiors provides insight, updates and forecasts into interior design, inspiration, and retail intelligence in the lifestyle, hospitality and interiors industries.
You have been given access to the content of WGSN for your own personal, non-commercial and information purpose only. You must not share or distribute such content across social media and any other external platforms.
It is important that you understand that your access and logins are limited to you as an authorised user of De Montfort University and any breach in the use of their content may result in prosecution, damage claims and loss of access to everyone else in the institution.
A key online database for global business and economics topics, including thousands of full-text journals, company news, country/industry reports and trend reporting.
EBSCO Business Source is a key database for business topics, providing access to the full text of nearly 8,350 scholarly business journals and other sources, with coverage including virtually all subject areas related to business and economics.
Also includes country economic reports from a range of authoritative sources.
What is market research?
Market research is the process where information is gathered to analyse a market. It will usually consider target audiences, the size of the market, top competitors and consumer behaviour.
Market research will typically contain:
Market size/shares
Market drivers and segmentation
Consumer behaviour and attitudes
Key competitors
Small businesses will conduct their own market research but third party companies such as Mintel produce reports that can be purchased. Students and staff at De Montfort University have access to Mintel reports and other market research sources.
YouGov Profiles provides information on different audience profiles and demographics powered by the data collected from YouGov users. The 'Lite' version is free to use once you've signed up for an account.
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