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Employability, Careers and Placements: Welcome


This guide is aimed at all DMU students, whichever subject you're studying.

 It will help you to:  

  • Find books and articles on different companies, industries and general careers advice
  • Locate specific company and market research information that you can use in job interviews and applications to help you stand out from the crowd
  • Learn more about DMU initiatives such as employability mentoring, student volunteering and where you can find further support and guidance

Employability at DMU

Engaging with career activities

Selected library books

Commercial Awareness

What is commercial awareness?

  • An interest in business and an understanding of the wider environment in which an organisation operates
  • An awareness of its customers, competitors, suppliers, products, markets
  • Understanding of a company’s business benefits and commercial realities: organisation and customer viewpoint
  • Awareness of the need for efficiency, customer care, marketplace knowledge; current economy, major competitors

(Information from the University of Kent. Click here to read more. Accessed 5/2/13)

What can I do?

  • RESEARCH company information. Look for: what the company has to say about itself, what others (business journals, competitors) have to say, new stories. 
  • REMEMBER to look at all angles and get a balanced perspective.