Bibliographic and subject databases
Training and support databases
Subject databases
General Databases
Market and Advertising research
Most relevant sections include the Consumer Insights section, plus the Market Insights. Users can interrogate their consumer / brand data to create bespoke reports for download.
Financial Data
Click on the Question Mark
on the front page of the database to see a guided tour of FAME.
DMU has access to Peclers online content until the end of Jan 2026.
To access for the first time you need to copy the activation code, which is QS4OWO9O, click on the Peclers Plus link, and look for the ‘I’m a student, I have an activation’ registration link on the login screen. Click on this then paste the activation code in and complete the boxes with your details using your DMU email address. You will in future be able to log in using your DMU email address and chosen password. You will need to re-register with a new activation code every six months.
Once into Peclers Plus, click on Trendbooks and then MyBooks to see the books we subscribe to.